A GIANT Preaching Mistake
That Will Give Everyone The Ick
If you start posting your sermons online and actually hone your craft, guess what? You’re gonna start generating virality. And, honestly, we need good people and good messages to go viral. I don’t care what the naysayers think—half the planet is glued to social media, and if Salt and Light aren’t showing up in the algorithm, the void gets filled with something far worse. So I genuinely hope your preaching blows up in the best way possible. The world could use it.
That said—be very, very careful about what you go viral for. Because bad preaching spreads 100 times faster than good preaching. It’s not the orthodox voices getting millions of views—it’s the “ick farmers” with their endless supply of theological soy ready to be served up in bite-sized, outrage-friendly clips.
Case in point: I’m about to post a clip of a guy preaching (his second feature on my Substack, which I assume means the algorithm thinks we exchange Christmas cards). This clip is going to go viral. But I can almost guarantee he doesn’t want it to.
Why? Because it’s a train wreck. A horrific theological take, a major preaching misfire, and an error so glaring it’s going to haunt this guy’s reputation long after the dopamine hit fades.
And that’s the real trade-off, isn’t it? Five seconds of online clout in exchange for long-term credibility.
Not worth it.
Here’s the clip and my take:
